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The opening chapters of "the China Story" were, to all intents and purposes, one long tale of economical and industrial success, with the occasional narrative twist. The process that began nearly 40 years ago was turbo-charged at the beginning off the millennium has delivered unprecedented prosperity to millions.

Permanent magnet machines have already made their mark in the offshore wind industry, bringing increased reliability and efficiency.

TUULIVOIMA / Kestomagneettigeneraattoreita ja tehonmuokkaima valmistava The Switch haluaa laajentaa meritekniikkaan.

Following its success in the renewables sector, The Switch is making its permanent magnet and frequency converter solutions available for marine applications.

As President and CEO of The Switch, Jukka-Pekka Mäkinen heads-up one of the industry's most pioneering companies. With a focus on drive train technology for renewable and industrial applications, the organisation is highly visible in the solar, marine and - of course - wind sectors.

Soaring fuel prices, global overcapacity and lower profit margins are opening the way for advanced technologies that revolutionize the way ships generate and use energy.