Last year’s trends show marine electrification is growing steadily. We at The Switch, our customers and other partners in the value chain continuously update our knowledge of the constantly evolving market. The sales cycle is very long, and gathering signals and trends in developments is essential. We are observing the following: Industry sources agree Industry…
Marine fuels for the future The marine community is still debating the correct fuel for the future. The biggest challenges are the availability of green energy and its storage. The regulations are there, the technology is there, but green energy availability and how to store it – both onshore and on vessels – is still…
The Switch was featured in this month’s issue of Bunkerspot magazine. In the, Jussi Puranen, Product Line Director, Electric Machines explains why and how permanent magnet machines are at the forefront of the shift towards electric propulsion. Read the article below:
Dear friends, As the cooler breezes arrive, I want to extend my sincere thanks to all our customers for your trust and the exciting orders you’ve placed with us. Your confidence in our technology and team is the foundation of our success. While we have recently seen strong demand, there are signs of some softening…
On October 14 and 15, 2025, The Switch will take part in the Maritime Hybrid, Electric & Hydrogen Fuel Cells Conference & Exhibition in Bergen. The event brings together vessel owners, energy companies, port authorities, regulators, technology providers and battery manufacturers. It serves as a key platform to discuss solutions driving the transition to low-…
As the premier global arena for maritime excellence, Nor-Shipping 2025 brought together industry leaders from across the world on June 2–6 in Oslo. The event’s focus was to share knowledge, debate and showcase innovation. To share knowledge, Asbjørn Halsebakke spoke at Maritime Cleantech Norway’s BlueTalks stage on “Safe by design: The future of DC at…
Please visit our team at Nor-Shipping 2025 from June 2–6 in Oslo, where we will be happy to discuss our game-changing green electric machines and power electronics for marine that can help you reach zero emissions. Safe by Design: The Future of DC at Sea Don’t miss our presentation at Maritime Cleantech Norway’s stand on…
The Switch will participate for the third edition of the Energy House Day 2025 on April 24 in Stord, Norway. Come meet the innovators, tech developers and industry leaders as they showcase their latest green, groundbreaking marine solutions for a zero-emissions future.
Attention: Chinese wind power manufacturers! We know that you are eyeing the West. Speaking last week to a house full of Chinese business and trade journalists at The Switch media business luncheon in Beijing, Celia Sun from MAKE consulting company listed a few approaches and risks you may want to consider when entering new markets.
According to MAKE’s Chief Representative in China, regulatory and technical barriers in mature markets may become a hindrance to the overseas business development plans of Chinese companies. To a large extent, this is true. However, as we at The Switch know very well, some of the Chinese wind turbines are already ‘powered by’ Western technologies, such as The Switch’s permanent-magnet generators and full-power converters.
Yaskawa Electric Corporation is pushing ahead in the implementation of its ‘Vision 2025’ corporate goals. As part of this program, Yaskawa, together with startup companies, wants to establish new values for the development of society worldwide.
Dear friends, As we come to the end of the year, I want to thank once again all our partners and customers. Your support has made this year a success for The Switch. Together, we have reached several goals – even when the world around us has been uncertain. Your trust in our products and…
Decarbonizing shipping is one of the greatest challenges facing the maritime industry today. While much of the debate has focused on alternative fuels, the truth is that the future fleet will also require far more efficient and flexible energy systems. This is precisely the focus of STEESMAT – a consortium of 13 European partners, including The Switch.