Utility-grade solar – built for tough

In many ways, there isn’t much new in renewable energy. Renewable energy, of course, is new in the sense of what it means. The energy source renews itself and its availability is as such plentiful. Yet, both wind and hydro energy have been captured for hundreds of years, for example, in sailboats, windmills, hydro powered mills, saws and other equipment. Solar was harvested in greenhouses and for heating long before there were photovoltaic panels.

The Switch - Benny Nyberg, Key Account Manager/Business Development

Permanent magnets help marine cut costs

Soaring fuel prices and global overcapacity are forcing the marine industry to rethink conventional power configurations. Ship owners are struggling to turn a profit. The time has come for advanced technologies that can revolutionize the way ships generate and use energy.

The Switch’s permanent magnet technology has been proven in the harsh environments of the wind industry. Now, we’re making this technology available to marine to offer unmatched power density, energy efficiency, design flexibility and operational reliability.

The Switch - Mika Koli, Key Account Manager

Permanent magnet generator becomes standard in wind turbines

The debate still continues about which drive train is the best for a wind turbine. In 2011, 42.3 GW of wind generators were delivered; PMG’s share was 6.5 GW, which gives it a 15% market share. This is already a significant accomplishment. So we can say that PMG is a standard option and no longer just a technology trial.

Although wind industry growth has slowed down to an annual average of 3.8%, MAKE consulting estimates for the next five years that PMGs will keep growing faster than the average market growth rate.

The Switch - 2nd International Conference E/E Systems for Wind Turbines

Keeping the lights on

Hurricane Sandy was the most destructive tropical cyclone of the 2012 Atlantic hurricane season, as well as the second-costliest hurricane in US history, making landfall on October 29. The storm caused massive electrical grid damages in New Jersey, New York and many New England areas, causing power outages for businesses, industrial sites, medical centers, and countless homes.

It showed just how helpless we are when this kind of natural disaster happens in our own backyard. As a result, building management now aims to ensure that buildings do not lose electrical power during such a disaster because of a missing emergency power generation system.

The Switch - Risto Ahvo

Adding value to excel

As we move forward in these unpredictable times, we’ve been sharpening our strategy to offer our customers even more value so they can succeed at what they do best.

Having the world’s largest permanent magnet generator and full-power converter product range, we can offer customers predictable time-to-market with this latest, advanced technology. We’ve streamlined our processes to shorten the lead times in customer projects to give them the edge to come out with the bestsellers of the future.

The Switch - Jukka-Pekka Mäkinen

Value creation for all wind energy players

Between 2009 – 2011, we were spoiled by a “green race” that started as a sprint. There was an urgent need to bring Asian nations—especially China—into line with the rest of the world to use cleaner and more efficient energy sources.

Suddenly in 2012, it’s turned into something of a marathon, with companies and financial institutions involved in the market, which has been slowed by regulatory and political climates that have evolved in the face of new economic realities.

The Switch - Carlo Cecchi, Director, Business Development

Is IP54 a must in a wind turbine generator?

After many wild years in the wind power business, clearer targets are now being set. Most of the players have realized that instead of having the most sophisticated turbine, the more important goals are to reach a levelized cost of energy and higher amount of annual energy produced.

The industry standard has been to use totally enclosed (IP54) generators in the turbines, mainly to avoid the risk of corrosion in its different forms and also to improve the lifetime of the components. Offshore turbines face additional challenges from the sea environment in which the components in both offshore and near-shore turbines are exposed to salt water.

The Switch - Panu Kurronen, Product Manager, Generators

Outdoor utility-grade robustness for lifelong customer benefits

Back in 2008 when The Switch delivered its first inverter for a photovoltaic (PV) solar application, it was built like power converters have been for many decades. Variable speed drives for industrial applications, excitation systems – and more recently, power converters for renewable energy applications such as wind – have always had a logical indoor installation location.

The Switch - Benny Nyberg, Key Account Manager/Business Development

The Switch enters marine business

Permanent magnet (PM) technology has some clear benefits also for marine applications. Since fuel prices have gone up by 30% in only 2 years and freight rates have remained at about the same level for the past 10 years, energy savings has become hot topic in shipbuilding.

The Switch - Mika Koli, Key Account Manager

Finishing the year on a positive note

The snow has covered Finland again and there is very little daylight… Regardless, The Switchians are staying busy. Development projects are bustling – and deliveries are being shipped out. At the same time, our Key Account Managers are still bringing orders in… Just as Santa gets ready to do his rounds, our year-end commitments are keeping us focused on the work at hand.

The Switch - Jukka-Pekka Mäkinen

Signs of growth

Last month’s HUSUM WindEnergy exhibition gave us firm proof that the wind power business is moving ahead again. We’re seeing movement from all different directions and positive signs that the worst may now be over. Bigger and better turbines are currently being developed to respond to future market requirements.

The Switch - Jukka-Pekka Mäkinen

Five Rights to Freedom of The Switch give the ability to excel even during hard times

The wind power business has experienced difficulties over the years in different continents. In 2009, the financial crisis squeezed money from the European market. In 2010, the US market slowed down. And most recently, China cooled in 2011.

We have been able to navigate in this turbulent environment, even though The Switch, too, has experienced challenges. Many potential projects have not turned into the planned volume production. Many of our customers have experienced challenges to enter the market, changed ownership or have given up on the wind turbine business.

We have analyzed our success factors – and come to the conclusion that we embrace certain rights, giving The Switch the freedom and ability to excel even during hard times.

The Switch - 5 Rights to Freedom