The growing global demand of rare earth metals combined with China’s ever-tightening grip on the material keep pushing up the magnet prices. While we at The Switch don’t think that the price trend can last for too long, we understand that the matter is of great concern for the wind power industry. To tackle with this alarming situation and to meet future needs, the industry needs to change its perspective to open up to new opportunities.

The Switch has done intense research and development to reduce the amount of magnets needed for the production of permanent magnet generators. Based on the successful testing of 20 different machine types, we are in a unique position to make third generation permanent magnet machines. By combining our extensive field experience with our state-of-the-art design methods, not only do we have the skills to produce classical machines but we can also bring new innovation to the permanent magnet generators field.

This week, The Switch participated in the 2011 Delhi Sustainable Development Summit. A number of leading minds gathered here this week, including heads of state, economists, CEOs and other private sector representatives, to discuss sustainable development and economy from local perspective.

The notion of a Green Economy has gained momentum in recent years due to increased understanding of the links between the environment and the economy, and the emergence of climate change as a major global priority. If our future is to be in any way assured, our economies need to achieve human well-being without destroying the environment on which that well-being depends.