Danes’ Christmas wish met – 100% green wind power

2017 was a record year for wind energy in Denmark, where wind energy on average covered 43.6 percent of Danish electricity consumption. However, Christmas was something very special, because Danes could enjoy their traditional Christmas duck prepared with 100% wind power!

Electrifying the market with new energy

The year of 2017 is quickly coming to a close. So, it’s nice to take a moment to reflect on how The Switch has been able to electrify the different businesses and partners that we’ve touched throughout the year.

Permanent magnet generator becomes standard in wind turbines

The debate still continues about which drive train is the best for a wind turbine. In 2011, 42.3 GW of wind generators were delivered; PMG’s share was 6.5 GW, which gives it a 15% market share. This is already a significant accomplishment. So we can say that PMG is a standard option and no longer just a technology trial.

Although wind industry growth has slowed down to an annual average of 3.8%, MAKE consulting estimates for the next five years that PMGs will keep growing faster than the average market growth rate.

The Switch - 2nd International Conference E/E Systems for Wind Turbines

About us

Making permanent results The Switch was founded in 2006 with a challenger mindset. We wanted to break the status quo in the wind industry by pushing the permanent magnet (PM) generator and full-power converter drive train as the technology of choice. Nearly 15 years later, there has been a shift in wind power technology with…

New orders for PMM1000M shaft generators

On June 1, 2026, The Switch received a new order to deliver PMM1000M inline shaft generators for two newbuild hybrid 4,500 CEU pure car and truck carriers (PCTC). The Norwegian owner plans to operate these vessels in shallow water areas on short sea routes within Europe. Delivery of the first permanent magnet (PM) shaft generator…

From power generation to propulsion: expanding the role of permanent magnet technology

Recent geopolitical tensions in the Middle East have driven energy prices sharply upward, further pushing the global transition away from fossil fuels. Across industries, this shift is becoming increasingly urgent – and in the maritime sector, it is reinforcing the business case for electrification. As fuel costs rise and emissions regulations tighten, electrification is reshaping…

The Switch secures a repeat order for 86 high-speed induction motors

Continuing a successful collaboration, The Switch has received an order for 86 new high-speed solid-rotor induction motors from a long-term customer. With this latest order, the total number of motors ordered by the customer has increased to nearly 350 units. Deliveries for the new order will ramp up during the second half of 2026, reaching…

A day at Energy House: where ideas become energy solutions

On April 9th, the Energy House in Stord, Norway, opened its doors to innovators, engineers, investors, and industry leaders working toward one shared goal: a cleaner, more resilient energy future. This annual Energy House Day took place for the 4th time this year. Among the participants were The Switch and partners such as Sustainable Energy,…

The Switch reconfigures Vaasa factory as demand for DC systems accelerates

Marine power electronics (PE) specialist The Switch is realigning its Vaasa operations in Finland to strengthen production output amid accelerating vessel electrification. This restructuring will create new jobs in Vaasa and establish the site as a second hub for PE production and testing alongside The Switch’s long-standing base in Stord on the west coast of…

The Switch launches compact PMM850M permanent magnet machine with water-jacket cooling for marine

Lappeenranta, Finland – The Switch, a leading supplier of permanent magnet (PM) machines for marine applications, has launched the PMM850M PM machine, a compact, high-efficiency solution designed to help shipowners lower fuel consumption, reduce emissions and decrease operating costs. Deliveries are scheduled to begin in 2027. Key advantages for customers: Filling a strategic market gap…

Marine customers get top-quality The Switch PM machines from Finland and China

Today, The Switch manufactures and tests high-quality marine PM machines in Nanjing, China, as well as in two locations in Finland. Our first PM marine machines were built and tested in Lappeenranta, Finland, where we established the processes that still form the foundation for our production today. Over the past five years, the number of…

Season’s Greetings – together, let’s switch to a greener future

Dear friends, As we come to the end of the year, I want to thank once again all our partners and customers. Your support has made this year a success for The Switch. Together, we have reached several goals – even when the world around us has been uncertain. Your trust in our products and…