Upgrading to the latest technology is indeed possible. The way is to simply change your business model and go beyond vertical integration, embracing an asset-light, flexible business model based on financially sound principles to better respond to market demand. This allows you to reach a much higher strategic approach in doing business with customers over the long run because you can constantly anticipate and satisfy their demands.
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Jukka-Pekka Mäkinen participating in High-Level Technology Panel at EWEA Offshore 2013
Join the panel discussion to see what can be learned from the collaborative experiences of manufacturers and their customers and put your own questions to Jukka-Pekka Mäkinen and some of the industry’s leading turbine manufacturers.
Collaboration in all
The world economy is showing signs of recovery after many years of being battered by the financial crisis. This is vital for the wind industry so that investments flow into the industry, and at the same time, transformation still continues. Announcements of investments in Dong Energy as well as Mitsubishi and Vestas joining forces are good indications that the strong players are ready to invest in the promising offshore wind.
Full-power converter production’s record in China
Using a unique model of collaboration in China, The Switch, a supplier of megawatt-class permanent magnet generator and full-power converter packages, has set up with its partner Scanfil, a global contract manufacturer and systems supplier for professional electronics, volume production of full-power wind turbine converter cabinets in record time and with exceptional quality, setting a new standard for localized production.