The Switch signs deal for permanent magnet shaft generators

The Switch and WE Tech signed an agreement for the delivery of four direct-drive 1.5 MW PM shaft generators. This strengthens the position of The Switch as it uses its proven track record of applying PM generator technology successfully in the wind power industry now to a range of marine applications.

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A year of transforming

Another interesting year in wind is coming to an end. The competitive landscape has changed, as many turbine manufacturing newcomers have not made it in the tough competition. At The Switch, we see a clear rationalization going on in the industry. Everyone is evaluating their core competences and concentrating on those. Generally, it seems turbine…

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Want the latest technology – now?

Upgrading to the latest technology is indeed possible. The way is to simply change your business model and go beyond vertical integration, embracing an asset-light, flexible business model based on financially sound principles to better respond to market demand. This allows you to reach a much higher strategic approach in doing business with customers over the long run because you can constantly anticipate and satisfy their demands.

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