Ocean backdrop with a smiling man in a navy zip sweater on the right; bold blog title about the hidden cost of a permanent magnet shaft generator on the left.

How to navigate the hidden costs of a permanent magnet shaft generator

Shipowners and shipbuilders – are you looking for a permanent magnet shaft generator (PMSG) for your next ship? Permanent magnet synchronous machine technology is driving the global maritime industry’s decarbonization shift. As a result, today’s market is flooded with budget manufacturers offering lower prices for this big-ticket item. Buying costly items at lower prices is…

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Blue industrial PMM1000M shaft generator machine on the left with a blue ocean backdrop and the headline 'New orders for PMM1000M shaft generators' on the right.

New orders for PMM1000M shaft generators

On June 1, 2026, The Switch received a new order to deliver PMM1000M inline shaft generators for two newbuild hybrid 4,500 CEU pure car and truck carriers (PCTC). The Norwegian owner plans to operate these vessels in shallow water areas on short sea routes within Europe. Delivery of the first permanent magnet (PM) shaft generator…

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Focus on The Switch high-speed, solid-rotor technology in Turbomachinery International

Ask the Expert Panu Kurronen, CTO at The Switch, presents our high-speed, solid-rotor technology in Turbomachinery International’s “Ask the Expert” video and article. He explains the origins of the solid-rotor concept,  what the advantages are over conventional high-speed machinery and the applications that have benefited most from The Switch’s technology. Kurronen traces the evolution of…

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Meet us at SMM 2026

Join The Switch at SMM 2026 in Hamburg from September 1–4 at the BEMAC stand in Hall B7, Stand 535 in the Japanese Pavilion. Discover our latest permanent magnet (PM) technology for shaft generators and propulsion systems, along with our comprehensive range of marine-specific power electronics engineered to deliver performance, efficiency and reliability in demanding…

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